World’s biggest music streaming service Spotify goes live in South Africa
Spotify, the world’s biggest music streaming service has gone live in South Africa. This is coming a day before its official launch.
The music streaming site with 160m users and more than 70m paying subscribers went live on Monday afternoon, offering a free 30-day trial to its Premium service, and will be charged the cost of R59.99 ($5.07) monthly after the trial period. Speculation emerged late last year about the launch after the company placed a job advertisement for a senior editor and music programmer for South Africa.
The launch comes ahead of Spotify’s plan to list in New York. A press conference will be held in Johannesburg on Tuesday at which further details about the local launch will be disclosed.
Spotify in SA
Spotify will have to compete with Google Play Music, Apple Music, Simfy Africa and Deezer which already exists in South African market.
The Spotify app is available in the Google Play Store for Android phones.