The Kenya Tourism Board has embarked on a tour of China’s major cities of Beijing, Shanghai and Guangzhou to attract Chinese tourists to the country to boost its revenue.
An estimated $270 billion revenue from the projected 160 million outbound tourist market in China is what the Kenyan authorities are seeking to partake of.
The Tourism board through an event themed “Adventure Tour” sought to demystify the Chinese travel market perspective that Kenya is a seasonal safari destination and instead position Kenya as an ‘All Year Magic’ destination through intensive product training sessions to the Chinese Travel agencies in each of the 3 provinces.
Chinese tourists arrivals into Kenya has been growing steadily over the last five years. Last year, Kenya received 81,709 arrivals into the country, representing a 4.03% growth from the previous year. January this year, the market already indicated a growth of 4.5% with 3,520 arrivals up from 2,354 in the same period last year.
Kenya Tourism Board also held engagement forums with media exploring ways on creating awareness and strengthening the brand across both traditional and China’s social media space.